The Local Ads Playbook

Advertising amplifies whatever is already there. Spend money before the basics are right and you will buy traffic that leaves. This playbook tells you what has to be true first, then exactly how to set up a campaign that does not quietly drain your card.

Who this is for

Local business owners about to run their first ads, or already running them and unsure whether the money is doing anything.

What is inside

• Four things that must be true before you spend a single pound or dollar
• How to choose between Google and Meta based on how people would actually find you
• What a 10, 25, and 50 a day budget realistically buys a local business
• A step-by-step Meta setup, including the radius and targeting mistakes that starve campaigns
• Three ad creatives that consistently work for local shops, one of which costs nothing to make
• Google setup with the negative keyword list to build on day one
• What to measure when you cannot track a click all the way to your till
• Clear rules for when to kill an ad and when to scale it
• A four-week ramp plan with budgets, and the five ways local businesses waste ad money

What you get

• One PDF covering both Meta and Google, written for a small local budget
• The four-week ramp plan you can follow without guessing
• Kill and scale rules that stop the daily fiddling that ruins campaigns

Format: PDF, 6 pages, A4. Readable on phone, tablet, laptop, or printed. Download link is sent automatically by email the moment your payment clears.

Please note: because this is a digital file delivered instantly, all sales are final and no refunds are offered once the file has been downloaded. If your link does not arrive within a few minutes, email us and we will send it straight over.