Email That Sells: 12 Templates for Small Shops

Social platforms rent you an audience and change the terms whenever they like. An email list is the only audience a small business actually owns, and for most shops a few hundred local subscribers outperform daily posting.

Who this is for

Shop owners with a customer base and no email list, or a list they have not written to in months because they do not know what to say.

What is inside

• Twelve templates covering welcome, story, new arrivals, restock, seasonal, reviews, abandoned cart, win-back, events, and referrals
• Four ways to build a list that do not annoy customers, including the one that works at a till
• A plain-language summary of the rules you have to follow, and the one shortcut that destroys deliverability
• How often to send, and why sending too rarely is the bigger risk
• Four subject line formulas with examples, and the characters that trip spam filters
• Realistic benchmarks for a small local list, and the numbers that mean you should stop and fix something

What you get

• One PDF with all twelve templates laid out ready to adapt
• Subject lines and structure for each, not just a vague brief
• Benchmarks so you can tell whether your results are normal

Format: PDF, 6 pages, A4. Readable on phone, tablet, laptop, or printed. Download link is sent automatically by email the moment your payment clears.

Please note: because this is a digital file delivered instantly, all sales are final and no refunds are offered once the file has been downloaded. If your link does not arrive within a few minutes, email us and we will send it straight over.